About
At Kimelo, we understand the unique challenges faced by foodservice distributors.
Our Story
Kimelo started as a tech-enabled food distributor, giving us an inside look at the challenges the foodservice industry faces every day. With
razor-thin margins, unpredictable customer demands, and the constant pressure to stay competitive, we knew there had to be a better way.
Our journey began with this firsthand experience, which fueled our passion to develop technology that could help not just us, but the entire
foodservice ecosystem—distributors, wholesalers, and their customers.
In 2015, we launched our first e-commerce app, followed by digital advertising, routing software, a driver’s app, and an AI-enabled platform.
These innovations were designed to bridge the digital gap and streamline order management, allowing distributors to deliver the right
products with greater efficiency and profitability.
Today, as Kimelo, we continue to focus on developing solutions for distributors, manufacturers, and their partners. Our mission is to provide tools that help foodservice businesses thrive in a fast-paced, high-pressure industry, while also paving the way for a more sustainable future.
Our Values
Empowering Growth
By simplifying operations, we help distributors reclaim time, allowing them to focus on what truly matters—growing their business and cultivating stronger relationships with their customers.
Customer Success
Our success is measured by our customers’ success. We create tools that empower distributors to operate more efficiently and scale their businesses, building solutions based on real-world feedback to address industry challenges directly.
Collaboration & Teamwork
Success is built through collaboration—both within our team and with our customers. We work hand-in-hand with our clients to craft better, more effective solutions that drive mutual success.
Innovation
We invest in the latest technologies to drive sales growth, streamline operations, and reduce costs for our customers. By prioritizing ease of integration, we help small business owners seamlessly adopt solutions that foster lasting change and improve efficiency within their foodservice operations.
Executive Team
Kim Spalding
Christopher Elliott
Chris is the co-founder and Head of Marketplace and Merchandising at Cheetah Technologies, Inc., which launched in 2015 to revolutionize the wholesale food supply chain for independent restaurants. With a strong background in marketing and logistics within the Food and Beverage industry, he began his career at WX Brands.
There, he developed the supply chain for distributing private label wine brands globally to top retailers in the USA, Europe, and Japan. Prior to Cheetah, Chris served as a Brand Manager at Otis Spunkmeyer (Aryzta) and Basic American Foods, focusing on their Foodservice portfolios. His experiences with independent operators highlighted the deficiencies in current distribution methods, motivating him to start Cheetah. Chris earned a BA in History from UCLA and an MBA from the Kellogg School of Management.
Khoi Do
Khoi leads the engineering and data science teams at Kimelo. He joined Kimelo from DoorDash where he was the head of merchant experience engineering, responsible for building the platform for restaurants to manage and grow their online business. Prior to DoorDash, Khoi was the engineering leader on the video team at Meta, enabling creators and publishers to bring the best video content to express their identity on Facebook and Instagram. Khoi also spent 11 years at PlayStation where he was the engineering director for the PlayStation Network, contributing to the launch and growth of PS4 and PS5 console generations.